Be a Pioneer
Be a Pioneer
In order to pioneer and achieve valuable growth together, it is essential that we start with trusting each other. This takes time and shared experiences.
Yorick Van Baarsel,
Marketing Manager, Hero
Director of Strategy – NOW TV – Sky
Roel van Rijswijk,
Partner Deloitte Risk Services – Cyber Security
Director KPN User Experience Centre
We wasted little time explaining the intricacies of our business to them – spending all our time challenging ourselves on what new things we could bring to our company, and beyond that, to the industry as a whole. That is big. Exciting and impactful, I strongly recommend these guys to anyone wanting to do bold things with their business.”
Managing Director, TNT China
Founder of Gynzy
Managing Director, Sensation
We are business strategists from a range of different fields and international backgrounds. What ties us together is our passion to help companies realize valuable growth.
5. WHAT – Make it happen together
When the strategy, new concepts and propositions have been created, we can now start to make it happen. We believe in
agility by developing teams through sprints and scrums.
The alteration we have made to AGILE is inserting an end-users confrontation before each scrum. Meaning that every two or
three weeks you share with your end-user what you have developed to receive their feedback, guidance and input. This way
you will build an offering that seamlessly fits into their lives and gives your organization a collective intuition for
the needs and wants of your end-users.
4. HOW – Create the route to get there
HOW is about turning opportunity into the right strategy to get there. This can require a range of different things such as
business strategy, a re-positioning, communication strategy and innovation in products, services, brands or any other
proposition that we need to create to deliver against these opportunities. To make sure that we are spot on, we co-create our
ideas into solid concepts with your end-users.
3. WHERE – Your direction
WHERE is where we determine your point on the horizon. Where are the biggest opportunities and which one is for you?
We rate each opportunity on four criteria:
1. Passion – Is this opportunity in line with your purpose?
2. Fit – How big is the gap between this opportunity and your current strengths?
3. Pull – How big and needy is the end-user group that goes with this opportunity?
4. Market – What is the financial and business potential of this opportunity?
2. WHO – Your end-users’ needs & wants
WHO is for whom you will create your future value. Customer demand will drive your immediate commercial success. What end-users
need is what will determine the long-term relationship and value for them and your organization. Propositions that deliver on
both needs and wants deliver valuable growth.
Future buyers and users rarely express accurately what it is they want and/or need. Uncovering this is therefore somewhat of
an art. We practice this art by immersing ourselves into the lives and contexts of your future end-users.
1. WHY – Your strength and purpose
Your WHY is your source of growth. Where passion and strength meet and where the Pioneer is born. To uncover this we dive
into the purpose and strength of your organization. What drives you? Where are you most impactful?
We study your organization and its history, interview your most loyal customers and fans and dive into the strengths and
passion of the team that is on the journey with us.